Good Light, from the beauty website Very Good Light, is a personal care brand that believes in beauty beyond the binary.
Founded by David Yiln in 2019, the gender-inclusive brand creates a new space in the market for those who don't quite shop beauty by gender and focus on marketing for Gen Zers.
Good Light's logo is a moth. A symbol of beauty that is often forgotten, but is just as drawn towards the light as we are.
Good Light's formulation ethos is all about creating a more robust skin barrier with products that will hydrate, plump, nourish, and repair. Each of good light's products are gentle, clean, cruelty-free, vegan, with 100% sustainable packaging.